A/B testing

In Alberta, the unemployment rate of immigrants who landed 5 or fewer years ago moved from 13.1 in 2025-07 to 10.4 in 2026-10. This persistent unemployment challenges recent immigrants striving for economic independence.

What to build

Build and test two alternate onboarding workflows for an employment intake portal that connects newcomers with local mentors.

How it practises A/B testing

Apply A/B testing methods to compare sign-up completion rates, calculate sample size requirements, and perform hypothesis testing.

Proof to submit

Submit a test plan report along with a public repository containing experiment results and statistical test scripts.

The unemployment rate for youth aged 15 to 24 in Alberta moved from 20 in 2025-07 to 15.2 in 2026-10. Young workers face persistent obstacles when trying to enter the regional workforce.

What to build

Build an experimental landing page test for a student career services website to increase resume review bookings.

How it practises A/B testing

Run an A/B testing experiment by splitting web traffic between two call-to-action designs and evaluating conversion significance.

Proof to submit

Submit a repository containing the experimental design document, conversion data, and statistical analysis code.